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I want to share a HUGE music industry secret with you:
The #1 Reason Independent Musicians Fail
Becoming a respected musician has everything to do with talent, but becoming a successful musician has everything to do with marketing.
It's sad but true. And most bands never get it right. They think if they have great music then they will have it made. But that is simply wrong.
You HAVE to be able to market your band the RIGHT WAY in order to get your name out, sell your CDs, book gigs and make any money at all!
You can have the best music in the world, but if you don't know how to get the word out effectively and quickly then your music may never be heard.
It doesn't matter what your band's goals are, without proper marketing you will just spin your wheels and watch as other bands with less talent sell more CDs.
How do I know this?
Because I have spent most of my life in the music industry. I've worked with numerous musicians, run independent marketing workshops and coached musicians one on one - to HUGE results. I have personally helped over 15,000 independent musicians skyrocket their careers and sell hundreds, if not thousands of CDs online.
I have tried every marketing tactic that there is and I have personally discovered what truly works and what is a waste of time. And I have seen, first hand, independent musicians develop a steady and profitable career in the music industry it just takes a little work and a lot of know-how.
Just take a second to think about all the bands out there and all the new bands that are forming each and every day. People see so many advertisements and hear so many different kinds of music that it is hard to make a lasting impression. And even if you do make a lasting impression most people will forget about you within a week
Unless you know HOW to market your band and your music
I have seen it over and over again, great bands who have no idea how to market their music. They start feeling like making a career in the music industry is impossible, they get discouraged and then they give up. And I'm sure that I don't have to tell you that the quickest thing to kill band moral is a lack of gigs or non-existent CD sales.
And then I have seen bands and musicians without any REAL talent that sell CDs like crazy. They book gigs and grow a huge fan base in a matter of months all because they know how to market.
Just look at the majority of the major acts that are played on the radio yeah, there are a few that have really great talent but most of these bands are just the outcome of great promotion.
But it is my goal to level that playing field. It's time for great independent acts to have the access and the know-how they need to be taken seriously and put their musical careers on the fast-track to success.
Let me tell you about Dave
Back in early 2005 Dave contacted me and introduced himself as a singer-songwriter originally from New York. He was currently living in Germany where he was gigging but he was having trouble selling his CDs and wanted some help with his marketing.
Dave didn't want to worry with the marketing, in fact he absolutely hated doing the marketing. He had lost confidence in selling his CD -- and his lame efforts to ask people if they'd like a copy of his CD usually failed miserably.
As a result, Dave had only sold about 100 CDs in over 3 months since the launch. And I know (and I'm sure he did deep inside) that he could easily have done better than that.
Dave, like most musicians, really believed it was a numbers game. Do 10 gigs and sell 20 CDs, 2 CDs at each gig. Or do 15 gigs a month and sell 30 CDs and anything more than 2 CDs a gig is bonus..
Does this sound all too familiar to you?
Well, that doesn't work for me; it's a terrible approach to use. I knew that Dave could sell way more with the same amount of gigs, if not with fewer gigs.
So instead of torturing himself further with the constant rejection, I showed him the internet and how to use it to promote his music and get some sales and complement that with the gigs he loved to perform.
Dave had to adopt a few new ideas for music marketing. He set up a website and a mailing list, he called venues and booked multiple gigs and created a 4-week tour.
By the end of his tour he had over 40,000 people signed up for his mailing list (including those who recommended their friends) and started doing e-mail promotions that keep him and his music on the fore-front of his mailing lists mind.
Not only did his website and his mailing list make Dave look much more professional, it also allowed him to sell 8,000 CDs via his website. Not bad, right? If he had continued to do things his way he would have sold 2 CDs at 4,000 gigs. Totally ridiculous.
If Dave can turn his lousy 2 CDs-per-show sales into 8,000 CDs-in-3weeks sales, then you can too. You just have to know the steps to take and the tactics to use in order to turn you career from "local guitar dude" to a "Superstar of Independent Music Sales Online".
The two major marketing steps all independent musicians have to take in order to become successful
It doesn't matter if you are working online or offline, these two steps are crucial.
Step one: You have to grow a big fan base of people interested in your music.
These are the people who will buy your music, go to your live shows and purchase other music items because they like what you do.
Every successful musician has to have a fan base. And you have to have this fan base organized and you have to be able to stay in contact.
Step two: You have to promote creative offers that gets your fans to take action and buy your music.
This step is a little more complicated. You have to keep your fans informed and keep them up-to-date with what you are doing and you have to have some creative marketing to get your fans to take action and spend their money on YOU.
But don't worry I'm going to help you set up and organize your fan base AND help you develop the marketing needed to get your CDs sold Just like I did with Dave.
But let me make one thing clear right here, right now
What distinguishes musicians who get huge results is how much action they take. Like I have said before, I have helped 15,000 musicians with their career, but less than 500 of those bands actually took real action. The record sales for these 500 or so bands is over 85,000 CDs - that's an amazing number but the other 10,000 bands didn't take the tools that I gave them and they didn't take any action. The record sales for those 10,000 bands is much, much less.
To be frank, I am tired of dealing with bands that just don't care. Bands that don't want to put forth the minimal effort to see huge results. I hate to watch bands with amazing potential sit around and do nothing.
So I want to make one thing very, very clear - If you are expecting to do nothing and see your CDs sell like crazy, then you are on the wrong website and you just need to leave right now. You HAVE to be able to put forth the effort to see results.
If you don't want your band to become successful, or if you are just too lazy to really get started and put in a little work, or if you are just going to continue to wait for some big record exec to magically discover you one night then this just isn't for you.
But if you are truly serious about turning your independent band into a powerhouse of success that you can be proud of, then I want to introduce you to my personal coaching program
The Musicians Mastermind
In October of 2006, I took the time to put my entire step-by-step system into an easy to use program where musicians could read lessons AND watch videos in a simple, easy-to-understand tutorial.
I'm talking about an exact step-by-step BLUEPRINT on how to market your band and see REAL RESULTS.
I called this program "Musicians Mastermind: Crafting Your Music Marketing System and How to Attract Hundreds of CD Sales."
Well, guess what?
When I finally made the program available on my website in October 2006, it sold out within 48 hours of becoming available!
That was initially a 12-month program and I had a lot of feedback from musicians most of these people told me: "It was too long" or that they ?ant results faster
So I took this feedback and I took out the unnecessary elements and added in new and revised 2008 material. I shortened the program to just 4 months long (and show proof to give you results within this timeframe).
I spent the past three years refining this system, all the while staying at the forefront of our ever-changing music industry. I work 18-hour days searching for and developing the lowest cost marketing campaigns that produce the highest return on sales.
I have worked with people all over the world in the UK, America and Australia and as a result I have a complete step-by-step system that works every time it is put into action. I even know it as a mathematical certainty.
What I developed was The Musicians Mastermind. A 5-month course that shows you how to set up your music marketing system on the internet through a step-by-step sequence of carefully structured PDF and video lessons AND gives you the freedom to do this at your own pace.
Yes, there are lots of books, videos, courses and a variety of how-to programs that supposedly teach you about how to be successful in music marketing - and some of them are good, but most of them are just rehashed tips (with no success) -- or they teach you stuff that they learned from THEORY.
On the other hand my coaching program is not based on my opinion, but on three years of testing and feedback from others who have walked the path you are about to.
Just read what some of my clients have to say about my course:
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"I'm the kind of person who likes to search around for the best offers. Kavit's manuscript is the best offer around and after reading it, I have to say that you'd never be able to find a 1930's manual like this ever again. I've made $6000 from it in two weeks, easily paying for the package he's offering and highly recommending it. Get it now if you want to succeed in selling online music."
- Pedro, Italy
"Kavit Haria's knowledge of succeeding in life and the strategies that work extremely well, together with his ability to teach it is unparalleled! Thanks for your genius, creativity, knowledge and good presentation skills. You conveyed a lot of useful ideas and information in a short period of time, this was superb!"
-Naomi, UK
"Kavit, I need to quickly email and tell you 'Masters of Copywriting' is incredible! Not only is the book life changing, but the system you have put together has kept me up late the last 2 nights! This will certainly add over $2,000 a month to my monthly income and it's passive!"
- Madeline, Australia
"In 2006 I was ready to make strides toward the next level in music performance. Although I had done a great deal of ground work on the psychological and spiritual levels, I knew I needed to seek outside assistance.
I came across Inner Rhythm while doing a search on the web and signed up to receive the e-series that was delivered every 4 or 5 days in my inbox. One such email invited readers to attend a seminar in London. I had been so motivated by all that had come before it that I contacted the founder to see if there was literature I could receive after the seminar had taken place. It was then that I first met Kavit Haria.
We corresponded through several emails and he informed me about his one-to-one coaching services that were available. Within several weeks I embarked on a chapter in my journey that pushed me forward at light speed. Through our intense email work, over a 6 month period, Kavit unveiled techniques to help me uncover the root of many of my most halting fears.
Once these were revealed he supported me with a variety of ways to move pass them and on with not only my music but my life. It took me a long time to understand and accept that having the foundation to support a healthy, long-term music career starts with being stable mentally/psychologically/spiritually. Kavit gently guided that realization and encouraged me to plant the seeds of continued success.
The work Kavit and I were able to accomplish was the impetus to turn dreams and loose objectives into a plan for a full-time career in music.
In April of 2007 I left a 9 to 5 office job and have been experiencing things I never imagined with regards to making music."
- Rhonda Denet, USA
"You really are a master of the personal growth for the music industry field. I really admire your energy and it's a great for me to speak with you once a month in a busy schedule that I have. I'm on the road gigging nearly every month but I always look forward to your one hour seminar each month. Thanks for sharing such great insights. My band members said that I've improved in my overall work - so that must be good.
I just wanted to email and let you know that I sent out a billion dollar email last night, and in just ten hours (while I've slept) I've made just over $1500. Thanks Kavit for this brilliant resource in my toolkit!
- Mike, Australia
"You are right, this information is so great. Apart from Kavit's work, I have never found anything so simple and straightforward. Here's what this short strategy has given me: $6,000 in just a few gigs. Now that's a real investment."
-Amelia, USA
To read (and watch) many more testimonials, click here
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Here's a sneak peek at what you're going to find when you get inside the 4-month Musicians Mastermind
Week 1 & 2 - Getting In Gear and Sharpening Your Saw
- Youʼll get an informative, inspiring and motivational introduction to the program
- You will understand the difference between application thinking, strategic thinking and opportunistic thinking and rewire your mindset for greater results
- You will begin to cultivate the belief system of a successful musician
- You will begin to shift your beliefs from average musician to sell-out musician
- You will discover values that are important to you in your music carer and will get your priorities in order in order to maximize your time on the program
Week 3 - Crafting a compelling vision and transform your enthusiasm
- You will use my step-by-step model for crafting your own compelling vision
- You will discover pros and cons to sharing your vision
- You will use my entire route-mapping system that will literally give you a journey and path to take for your music marketing and sales within 5 months.
Week 4 - Website 101 for Musicians
- You will begin to see the REAL truth about Myspace and why it is simply just a page and not your complete website
- You will see that if you really want to make money from your music, a Myspace isn't going to take you there
- You will tweak your existing website for better results
- You will get yourself a fast, super-efficient and low cost website in just a few minutes
- Learn music website basics for 2008 and why you need a DYNAMIC website
- You will begin to analyze other musicians websites that work well and that don? work well and discover what kind of pages a good music website should have
Week 5 - Building The System
- You will continue to build on your new or existing websites and fix into it the elements that make your website a machine to convert visitors to fan subscribers and then to profit-pulling customers
- You will use my suggested top strategies to build your automated auto-responder system and relationship building website
- You will follow a step-by-step process to setting up and enhancing your mailing list to attract as many fans as possible
- You'll learn how to use your sample music to entice fans to your site
Week 6 - Blogging for Musicians
- You will discover how having a blog that's kept up-to-date and regular will get you fans faster than your own website.
- You will learn new and unique ways of keeping your blog current if you hate writing
- You will learn exciting ways to get others to run your blog for you if you don't want to
- You will learn about podcasts, vid-casts and how these models can bring your website lots and lots of visitors.
Week 7 - Taking a focus on Content
- You will be working to build an authority site and learn why settling for nothing less is exactly how you will be thinking
- You will produce music content for your site that builds trust with your fans and retains their attention for long periods of time
- You will learn and begin to produce conversations with your fans without using email or phone (and learn why without conversations your fan base won't grow)
- You will learn basic copywriting skills and writing models to help build a stronger relationship with your fans and sell more easily
Week 8 - Getting started with Social Media Marketing
- You will learn everything you need to know about social media marketing
- You will use my step-by-step instructions and get started on your favorite websites
- You will follow my detailed blueprint in order to get 1,000 fans a week (at least)
- You will begin to use Facebook as a tool for getting tons of fans and sales
Week 9 - A Focus on Building Your Fan Base Exponentially
- You will differentiate yourself and stand out as a musician with big value to offer
- You will get lots of new ideas for enticing visitors to become subscribers
- You will use feed technology to try and double or triple your music fans
Week 10 & 11 - Taking Social Media Marketing to the Next Level
- You will dominate the search rankings at Google.com and Yahoo.com by using social content sites and strategies so that you become top in your niche.
- You will learn how to use your blog to drive 2,000+ visitors a day to your site using social bookmarking techniques and strategies.
- You will understand how to capitalize on the huge flood of social networking traffic to position yourself as one of the most popular musicians.
- You will build a huge network of friends and fans, and develop relationships with tens of thousands of your target niche.
- How one client got 10,000 fans using social marketing within 14 days
- You will learn how to tap into the incredible power of social groups that already exist with hundreds of members who are potential fans of your music
Week 12 - Using Gigs To Increase The Number Of Fans You Have
- You will learn my Zone Booking Strategy for getting triple the number of gigs you?e probably getting right now...
- You will also learn to be selective in your geography when gigging
- You will learn about the success model of starting locally and then growing nationally
- You will learn new, innovative ways to get more fans signed-up to your mailing list using live gigs and concerts
Week 13 - Using Video To Quadruple Your Site's Traffic
- You'll learn to use online video to get yourself in front of media, fans and televisions in order to get you overwhelming streams of website visitors
- You'll begin to use new website technology to integrate your video to your site and send it through your built-up social networks
- You'll learn ways to send your video virally around the net to get in front of tens of thousands of people
Week 14 - Creating Your Statistics Dashboard
- You'll discover why a dashboard is the most important asset in your online system and why monitoring Key Performance Indicators (KPI) will help you radically save time and improve your bottom line
- You will understand site analytics and what to look out for on a daily basis
- You will learn how to perform 80/20 analysis (Pareto's Law) on your website and marketing and how to streamline your effects to save you time.
Week 15 & 16 - Getting Your Product Together
- You'll learn my methods of brainstorming what music product (CD, DVD, online stuff, other entertainment, gigs, etc) you should be creating...
- You will get my top questions for market research to identify your fan's wants, needs and desires so you can deliver appropriate musical material
- You will choose the product you want to create and get an initial prototype ready (if you don't have or want to use an existing one you already have)
- You will get the copywriting and website pages ready for your product with music/video samples, copywriting, payment integration, etc.
- You'll learn how to quickly create merchandise for your music for you to sell
- You'll learn how to automate your payment and confirmation system for the flood of sales you're about to receive
Week 17 - Record (or Product) Launch Process
- You'll get ready for next week's big product launch (to make you money!) and understand what pre-launch activities need to take place
- You'll set up launch day partnerships and viral networks
- You'll learn about the Ultimate Record Launch and why you need to have one!
- You'll craft an irresistible offers for your launch days (and get personal feedback from me to help you go one step further...)
- You'll understand how the CD needs to have higher perceived value for a successful launch otherwise you just won't sell (and you'll create that value)
- You'll have a great example of a full pre-launch offer that'll pull the profits in
- You'll learn how to use a launch party to spread the word
- You will get 10 creative ideas for a launch party
- You'll create your very own timeline plan to set up next week's launch
Week 18 - The Big Launch Week
- This week you will launch your product and make sales
- You will build buzz before the launch day
- You'll to continue the buzz for at least a week or two after the product
- You will make the most of your launch day and learn re-launch tactics if you don't succeed in getting the sales you want (there are always ways to make a launch a success no matter how the first time goes...)
Week 19 - Bringing It All Together As A System
- You'll feel confident knowing that you know have a proven system working for your music business and are in driving seat of your career online
- You'll learn to monitor your system periodically (not like a maniac) and how to ensure it doesn? lose fuel on its journey to bigger things
- You'll learn how to deal with a launch that didn't go as planned - and what you can do to ensure sales pick up in coming weeks.
- You'll learn how to create both short-term and long-term opportunities for promotions, music launches and specials for your customers
- You'll get some final words from me on building relationships, social media work and trust building...
Week 20 - The Principles, Thinking Strategies and Ideas Of A Musopreneur
- You'll begin to cultivate the understanding that as an independent musician, the world is your oyster and you are not just a musician - you are in fact, a muso(entre)preneur.
- You'll learn how to build a successful (street) team around you (even if you're failed before) so you can free up time to do the things that you are most passionate about
- You'll learn outsourcing secrets and how you can get things done for you at really high quality and really low cost (and ultra-fast)
- You'll learn important music business planning ideas that will give you enhanced clarity, intrinsic motivation and a deeper need for connecting with your fans
- Finally, you'll have a new and inspired outlook leaving the program for your journey forward, five months after you joined...
Each and every week you will simply visit the website and download your training material and watch the videos. It's like I'm sitting there with you, side-by-side, ready to begin help you with your online music marketing success. You have the opportunity to look over my shoulder and pick my brain for all the secrets that I have learned over the years and the in-the-trench-proven" ideas.
What do you want for your future?
This program will make the difference between getting responses and sales like crazy and getting no responses, no fans online, and no CD sales.
This is as close as it gets to having an online music marketing expert come to your house, get on your computer, and go, "Here... this is exactly how you do it. This is exactly how it worked for hundreds of other musicians and this is exactly how it will work for you."
If you are really ready to make a difference and see a change, if you are really ready to have your music and your band taken seriously, if you are really ready to start seeing profits then you know that it is time to make an investment in yourself and your future.
It's time for you to invest in Musicians Mastermind
But what is the value of learning the exact, step-by-step and tested blueprint? The same strategies that I've used to help musicians just like you - create music marketing systems and sell thousands of CDs, from the internet alone?
How much would you think that you would have to pay to see the same results that Dave saw in only 4 months? Would you expect to pay $1000?
Most people assume that I'm going to charge some ridiculous price for my Musicians Mastermind coaching program, but that defeats the purpose of helping out great independent musicians and leveling the playing field.
No, I'm not charging $1000 for my coaching; I'm not even charging $500. Would you believe me if told you that your investment in catapulting your music life to stratospheric heights is only $49 (around ?25) per month?
Yes, I know it sounds ridiculously underpriced because you could easily spend that amount or more in a week just buying a few drinks, or eating out (very cheaply) a couple of times. But that is what I want to do. I want to provide you with this information and I want to make sure that you can afford it.
I know that I don't have to convince you that it's worth every penny for all the sales you're guaranteed to get. I mean, if you actually put these PROVEN tactics to work and only see a quarter of the success that most of my clients see, then this program has already paid for itself several times over.
If you are really serious about establishing yourself as a serious and professional musician, then Mastermind coaching program really is a no-brainer.
But I want to take a second and make sure that you understand exactly what I am offering.
Here's What You Get When You Enter Inside The Musicians Mastermind:
Unlike most music marketing and promotion tips that you'll find online these days, Musicians Mastermind is a complete system that contains detailed, step-by-step e-Lessons in PDF format. Pages of the exact information you need to craft your music marketing system and sell your music online.
With the Musicians Mastermind coaching program, building your fan base on the internet, selling your CDs and turning your love of music into a serious career is easier than you ever imagined. .
Benefit #1: The Musicians Mastermind 20 Weekly PDF e-Lessons
These e-Lessons contain everything you need to go step-by-step from setting up your vision, doing the social networking sites and getting fans to your website. It is based on a proven step-by-step system which has been used by other musicians just like you.
Benefit #2: The Musicians Mastermind Videos
You will most likely have some questions, and every week or every other week I will answer as many questions as possible in a video, recorded and posted to the web so you can watch it and have your questions answered from the comfort of your cozy home. A video is way a much better way for me to answer your questions.
Benefit #3: The Musicians Mastermind Members Forum
Along with the coaching comes a forum where all the members can interact, share tips, ask questions, get answers and support from each other and myself as well as share insights. This is your place to hang out, bounce ideas off each other and work together where needed to move forward. The idea is "community" and building a supportive environment will give you the confidence to move forward.
As you will have to complete the Action Points in the e-Lessons and will let me know you've done it through the forum, I will personally reply to you with extra hints, ideas and strategies. I will answer personal questions and be your coach throughout the whole process. Simply complete the steps and go to the forum and ask a question or just interact and I WILL respond.
... Plus You Get These 3 Bonuses Free,
Just For TEST-DRIVING The Musicians Mastermind program
When you enter the Musicians Mastermind program right now, you get the benefits right away. That's because
you instantly get download instructions for the following THREE bonuses -- FREE!
Bonus #1: Ask Me Anything
You get a link to a page where you'll be able to ask your most pressing online music marketing question to me. I'll compile all the questions and pick the most commonly asked ones, record an MP3 or video and email it to everyone who has been part of this program.
It's like having a phone consultation with me. It's a nice $49.95 value. But it's yours absolutely FREE with your membership in the Musicians Mastermind program.
Bonus #2: Video - Watch A 60-minute Hot Seat coaching session with jazz musician Darren Taylor
Watch as I ask Darren his most pressing challenge in this recording of a 60-minute Hot Seat session recorded at a Kavit's Hot Seat event, live on 16th December 2006. -- This has a value of $39.95 and it's free with your purchase of Musicians Mastermind.
Bonus #3: Video - Watch A 60-minute Hot Seat coaching session with singer Bano Younus
A session coaching with me helping Bano with her music dilemma. 60-minutes, recorded live at a Kavit's Hot Seat event -- This has a value of $39.95 and it's free with your purchase of Musicians Mastermind.
This is a total of over $129.85 worth of value. But you get all three bonuses FREE when you try the Musicians Mastermind program today.
And I even let you test-drive my program for 56 days
I know it sounds crazy for me to allow you to have a "test-drive" to this information, but I know that some of you might be skeptical so I want to give you a little piece of mind.
You will learn more than you ever thought possible from this program, I know that you will find the advice that you need, but I want you to be absolutely sure about it. That is why I'm offering you a 56 day 'test-drive'.
You have nothing to lose by giving Musicians Mastermind a try. Go through the program and see for yourself. Musicians Mastermind is 100% guaranteed to be the most results-producing online music marketing program you've ever tried -- or your money back. The guarantee is simple -- you assume zero risk.
If, for any reason, you're not completely satisfied -- I will be happy to refund every penny of your purchase. You have nothing to lose with my 100% Risk-Free Guarantee.
But like I said earlier, it does take an effort on your part. You do actually have to put these tools that I provide for you to work.
If you are truly serious about discovering the secrets to exploding your band? potential, building an online fan base and selling more CDs in a few weeks than you have in years, then you will benefit from Musicians Mastermind more than you can ever imagine.
And if you are truly serious about gaining the recognition and becoming successful, then I encourage you to join right now.
I receive DOZENS of emails each and every day from musicians who are using this program to DRAMATICALLY increase their success in the online world, and I want to help you too.
Click the button below to try it now, risk-free.

Within moments of signing up, you will be reading the first e-Lesson and working the forums with access to ask me any question you want immediately.
To your music success,
Kavit Haria
The Musicians Mastermind
Inner Rhythm Ltd
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