Musopreneur is a term I coined last year to describe independent musicians who are working on their careers. They need to work like entrepreneurs and lead their music business to success by achieving the goals they set themselves. Here are ten things to do to become a great musopreneur.
1. Ask yourself daily: is what I’m doing right now helping me achieve my music goals?
2. Your ideas are your source of income.
3. Spend time daily working on promotional activities online and offline. Without marketing, you have no way to really grow your business and music fast enough.
4. Find a niche and dominate it. Become the authority musician.
5. Become a social musician. Playing your part in society is great promotional work.
6. The more you learn, the more valuable you become.
7. Build a street team to relieve yourself of the responsibilities.
8. Make sure you are being stretched to grow daily.
9. Find new ways to interact with your fans and get their e-mail address.
10. The more e-mails you have of your fans, the more sales you’re likely to make.
What about you? What do you think? Please share…
Popularity: 57% [?]
 |
Free with subscription: |
Subscribe to InnerRhythm.orgFree Strategy Guide for 2008 and blog updates by email
Enter your name and email to download Kavit Haria's book "The Strategy Guide For Succeeding As A Musician In 2008" and you will also get updates from the blog.
Why should you subscribe?
Wow! Strong advice. #1. Is what I’m doing right now helping me achieve my music goals?
I was just on http://www.sustain360.org adding an article about a swarm of earthquakes on the seafloor off Oregon. No. That’s pretty remote stuff that likely will not help me achieve my music goals. How much of my day is ’spent’ in pursuit of things like that which, while they may obliquely lead a few people to my musical ambitions, are highly unlikely to have major benefit to me. Getting focused on turning my ideas (#2) into action (#3) that will pay off (#2 again) is the only logical way to get to market (#3).
# 4, Find a niche and dominate it. Become the authority musician.
Now that’s a little obscure, but I can see how, if I can find a niche in the demand (if I can find the demand) then I could dominate that niche. I’m not sure what an ‘authority musician’ means, but logically, it’s the person who knows the most about their way of being in business, engaging successfully in commerce, success being measured by profit earned from marketable product, skillfully marketed. (#6)
#5 Becoming a social musician, is a way of getting exposure so you CAN market. I let some friends talk me into pretending to be an Irish band for a St. Patrick’s day party, March 15, 2008. I was against it, learning cover songs that play one day and then become essentially obsolete the other 364 days of the year. But I consented and we played the party and at an Irish pub, Port City Cafe, Portsmouth, Ohio, in a couple jam sessions.
At the party someone asked if we could do a workshop at the museum in June. At the pub someone thought we were “a great band” and told the guy who does the hiring at Shawnee State Forest and we were offered a gig there in April. Exposure through those could generate more, if we choose to continue pretending to be an Irish band. I’m a songwriter though, a singer/songwriter http://www.garyeandrews.com and that’s the real product I want to market, the one with earnings potential far beyond pretending to be an Irish band.
Lots of good advice in these 10 items. Strong, simply expressed, invaluable in helping a musician get focused on business. I’ll be telling folks on http://www.songwriter101.com and http://www.tunesmith.net about you.
And that’s just from reading about ten minutes of what you’re offering! I’ve got to quit blogging here and get back to school and see what else you’re telling me. Thanks Hargit. Gary E. Andrews, 1026 28th Street, Portsmouth OH USA 456662-2223 http://www.garyeandrews.com
Listen. Do not have an opinion while you listen because frankly, your opinion doesn?t hold much water outside of Your Universe. Just listen. Listen until their brain has been twisted like a dripping towel and what they have to say is all over the floor.