I’ve presented this workshop many times before in and around London. It’s back again for a new and fresh audience. The title of the event says it all really.
It’s only three hours long, one of my shorter events, so it’s going to be fast-paced, intimate and interactive. Participants have left with pages and pages filled […]

Popularity: 45% [?]

Succeeding as an independent musician can be done through a number of routes - there is no one correct model. One that appeals to some of the musicians I speak to is the idea of starting to “dominate” your local region with your music before gaining traction and broadening your appeal through a progressive and […]

Popularity: 51% [?]

Being an independent musician means you’re steering your own ship. The direction you go, how far you go, the people who join you on the trip and the amount of fun you have is all down to you.
Independent musicians do much more than just make and perform music. They promote it, they deal with the […]

Popularity: 60% [?]

In my last post, I discussed being clear on what your music means and then overdelivering to your customers so they’ll come back and buy more music, attend more gigs and recommend more people. The key to that is building trust with your fans through developing the community around you, the artist.
As the internet changes in […]

Popularity: 54% [?]

If you’ve been following my work for any amount of time, you’ll know that I believe today’s independent music scene must focus more on building a community of interaction and deeper relationships with fans than building an iconic figure that is distant and “out of touch”.
Define what your music is about. What do you want […]

Popularity: 61% [?]

I’ve never done much networking in the past. I’ve let my writing, success stories and workshops spread on the internet and by referrals. As a result, I now write weekly to over 12,000 musicians in my newsletter.
But I’m starting to get into networking both online and offline over the last six months. I’ve gotten to […]

Popularity: 51% [?]