Radiohead’s pay-what-you-like release of their album, In Rainbows, was a turning point in the way record labels and artists work and it will be remembered forever as a crucial move in the changes taking place in the music industry.
Radiohead’s goal was to get the music into as many hands as possible - and by giving […]

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I’m going to be doing an interview with the Nimbit co-founders Patrick Faucher or Phil Antoniades and instead of coming up with all the questions myself, I wanted you to have a chance to ask your thoughts. Nimbit is popular with many musicians I’ve spoken to and I know, for sure, that you will have some questions.
Nimbit’s mission reads, “Our mission […]

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I’m very active with a charity called Young Jains UK (I’m the current Vice President/Chairman of the Board) and recently I got an e-mail from an external body to speak about a topic along the lines of “Cause Marketing: how to get corporations to give you sponsorship”. It got me thinking, not really about corporations, but how […]

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Bruce Houghton over at hypebot.com wrote a post a few days ago on “5 Lies Indie Musicians Tell Themselves” and it was a short and excellent post. I agree with all five at face value, with my favorite two being:
“The internet leveled the playing field for indie music.” - Big checkbooks and the marketing campaigns they buy […]

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Over the last few years, crowdfunding has really taken off in the independent music scene. As I continue to interact with musicians on a regular basis, I find a lot of them are taking the crowdfunding route of finding investment for their music production and promotion. I want to use this blog article to explore what […]

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It is said that the best sales person is one who doesn’t actually do the selling. His job is to cultivate an enthusiastic team who will do the promotion for him. Ten hands are better than two hands. And so the same goes for your music.
The question you should always ask internally (or sometimes externally […]

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Dan Gillogy is a musician who’s made up to $100k a year playing gigs. If the first thing you’re thinking is how many gigs did he have to play to get to that amount, it’s not hundreds. Here’s an interview I did with him a while ago. It’s a little long but very very informative […]

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Have you ever been to a gig where the audience are all taking in the energy from the stage and adding to it in a way that enhances the profile of the musician through good reception?
I believe that could happen in two ways regardless of whether you have good or bad music. It’s either down […]

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