Seth Godin’s new book “Tribes: We Need You To Lead Us” is out in the US. I bought it as an audiobook from iTunes for just £0.95. Not sure why it’s that price for a 3-hour audiobook, but great value indeed. Seth also did an interview geared to the music industry with Bruce Houghton of […]

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Business expert Guy Kawasaki has a phrase or acronym in his book The Art of The Start called “Weave A MAT” where MAT stands for Milestones, Assumptions and Tasks. 
The idea is to create a system of milestones, assumptions and tasks to keep your music business on course for achieving your target. You want to set milestones […]

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Andrew Dubber of NewMusicStrategies.com has a really good post up discussing your demo and how to present it. Here are some of the key points that I have picked up (and agree with):

- Call it your promo, not a demo.
- Present your promo in both mp3 and CD format. Have both available for different contexts.
- When you go […]

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I’ve come up with a list of ten main networks I think you should build profiles on. Here they are:
1. Facebook pages.

Go to Facebook and create a musician page. You can put all your music, videos and events there. It’s a really neat looking platform. You can also have a discussion board and host conversations. Start passing […]

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My friend and author Mihkel Raud talks about the ‘one album, one website’ strategy for musicians to implement. I recently had a conversation with one my Musician Mastermind members about this in the forum and thought it’d be an interesting topic to write about here at the blog.
The idea is to create a new website for every […]

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