Thanks so much for sharing.

Mihkel and his team are doing a fantastic job.

Kavit

I know many musicians who complain that after paying for a service that they only received 10 emails back requesting media packages. Unfortunately, these same musicians fail to see that this is 10 more email requests than they had BEFORE they used the service.

Another thing that musicians routinely overlook is that, while a contact may not pick up on the first media release, when that same contact sees a name come across his or her desk a second and third and fourth time, that person is more apt to take a chance on the musician. Why? Because it shows dedication and consistency in the musician’s professional life.

Who cares if 10 emails requesting a media package only translates into 0.01% of the mailout list? What matters is working smarter — not harder — in order to show up on someone’s radar. Making use of resources that would take a musician years to compile is a smart move.

Keep in mind, however, that no matter how efficient a service may be, if you do not follow up or if the product offered is deficient in some way, it doesn’t matter how many people request a media package.