I want to discuss Squidoo as a tool for generating traffic to your site. Squidoo, created by Seth Godin, is a Web 2.0 website, which means the majority of its content is created by its users - people like you and me. It’s an online social encyclopedia, with tens of thousands of user-generated pages called “lenses” on a vast range of topics.

A Squidoo lens is a user-created resource webpage that’s focused on a specific topic. A lens can contain text, images, video, audio, opt-in boxes, links, tips, RSS feeds, monetization, and more. Squidoo lenses are free to build, and you can create as many of them as you like. Squidoo gets a lot of traffic every day and you can use it to create more traffic for your website.

Here are my steps you should follow to get more traffic from it:

STEP ONE: Make a list of all the keywords, catch-phrases and tags related to your music. List them all on paper or on a word document. Out of your list, select 2-5 of your most related terms such as “jazz pop music” or “classical Japanese music”. Whatever it may be, have the terms ready.

STEP TWO: Open a Squidoo account at www.squidoo.com and create what they call “lenses” with the phrases you have selected, putting in keywords related to it when prompted.

STEP THREE: You need some good content around those phrases. About the music style, the people in the industry, the history, who you are, what you do, etc. All that should be written into your lens.

STEP FOUR: Make sure your lens is filled with lots of links to your website. This is how people will click to come to your site. Place a link to it at all your current sites - your personal one, Myspace, Facebook, etc

Using web 2.0 technology Squidoo will easily rank higher in Google for those music genres. It’s up to the person searching to then click on that link (if your link is at the top ranks at Google, it’s more than likely they will) and read your quality content to come to your site.

That’s all. It’s a one-time set up and then a matter of simply putting a few links on your site to your Squidoo pages and sending it out to your list to start generating traffic. Worth the time and effort, I say. Although it shouldn’t take you longer than 30 minutes to set one or two up lenses.

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