One of the things that I value in people I meet, work with, do business with and perform with is authenticity. I have been hearing and reading about this in the comments section of some of the blog posts from other musicians too.
In this new age of social media and using tools like Facebook, Twitter, […]

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Using the web 2.0 social media tool Twitter, I got to meet a young and talented pianist Grace Nikae whose performances are electrifying audiences and whose music is being welcomed all over the world. There are a lot of musicians like that, but what impressed me most is how she is using the internet and social media to […]

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Recently, I had the pleasure of putting 10 questions to co-founder and CEO of Nimbit, Patrick Faucher. For those that don’t know about Nimbit, it is what I believe is one of the best technologies in helping independent musicians manage their careers and use an all-in-one technology service to grow their fans list and make more […]

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I’m very active with a charity called Young Jains UK (I’m the current Vice President/Chairman of the Board) and recently I got an e-mail from an external body to speak about a topic along the lines of “Cause Marketing: how to get corporations to give you sponsorship”. It got me thinking, not really about corporations, but how […]

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It is said that the best sales person is one who doesn’t actually do the selling. His job is to cultivate an enthusiastic team who will do the promotion for him. Ten hands are better than two hands. And so the same goes for your music.
The question you should always ask internally (or sometimes externally […]

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Don’t be surprised. Your fans talk to each other. Conversations between your fan base happen whether you like it or not. Can you control what kind of conversation develops? Maybe.
Imagine you played a gig. You had a healthy audience of 100 people who at least had five close friends each. That means, potentially, 500 more […]

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Blogging is great - but sometimes you run out of stuff to say or you may not want to post every single day. I made the choice recently to post at least once every five or six days and I aim to make them informative and useful. That way you don’t get bombarded reading lots […]

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If you’ve been following my work for any amount of time, you’ll know that I believe today’s independent music scene must focus more on building a community of interaction and deeper relationships with fans than building an iconic figure that is distant and “out of touch”.
Define what your music is about. What do you want […]

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I’ve never done much networking in the past. I’ve let my writing, success stories and workshops spread on the internet and by referrals. As a result, I now write weekly to over 12,000 musicians in my newsletter.
But I’m starting to get into networking both online and offline over the last six months. I’ve gotten to […]

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In the last week itself, I got three e-mails from one independent musician, sending me a reminder to attend his gig in London. If I get one more of those from him, I’ll probably just hit “Unsubscribe me from your list” at the end of his e-mail and he’ll lose me as a fan. If […]

Popularity: 55% [?]