Don’t be surprised. Your fans talk to each other. Conversations between your fan base happen whether you like it or not. Can you control what kind of conversation develops? Maybe.
Imagine you played a gig. You had a healthy audience of 100 people who at least had five close friends each. That means, potentially, 500 more […]

Popularity: 48% [?]

 
Blogging is great - but sometimes you run out of stuff to say or you may not want to post every single day. I made the choice recently to post at least once every five or six days and I aim to make them informative and useful. That way you don’t get bombarded reading lots […]

Popularity: 47% [?]

If you’ve been following my work for any amount of time, you’ll know that I believe today’s independent music scene must focus more on building a community of interaction and deeper relationships with fans than building an iconic figure that is distant and “out of touch”.
Define what your music is about. What do you want […]

Popularity: 58% [?]

I’ve never done much networking in the past. I’ve let my writing, success stories and workshops spread on the internet and by referrals. As a result, I now write weekly to over 12,000 musicians in my newsletter.
But I’m starting to get into networking both online and offline over the last six months. I’ve gotten to […]

Popularity: 47% [?]

In the last week itself, I got three e-mails from one independent musician, sending me a reminder to attend his gig in London. If I get one more of those from him, I’ll probably just hit “Unsubscribe me from your list” at the end of his e-mail and he’ll lose me as a fan. If […]

Popularity: 52% [?]

Good question. I encourage all musicians to start and grow a blog, and naturally, because I do, I get asked many questions around blogging. Andrew Dubber gets asked it a lot too. He’s put up his thoughts at his blog. I wanted to put my spin on it too.
Like Andrew, I believe your music is […]

Popularity: 63% [?]

As independent musicians, we’ve got to do a lot of the marketing on our own - that’s in addition to booking gigs, making music, speaking to producers, negotiating deals and much more. The challenge is in staying consistent with all our tasks and doing them as we should be so that the small tasks on […]

Popularity: 59% [?]

To promote your music, you may want to use press releases as a way to get your music in front of reporters, editors and music writers who will put you in some of their features and give you free publicity.
PR is great because it’s free compared to the thousands of dollars one would pay for […]

Popularity: 52% [?]

Is it possible for you as a single artist to grow a massive sales force?
Indeed it is.
One way is to start blogging. You are already blogging, aren’t you? The number of musicians blogging is rapidly increasing and if you don’t jump aboard right now, it’s going to be really really difficult to do so when […]

Popularity: 36% [?]

Musopreneur is a term I coined last year to describe independent musicians who are working on their careers. They need to work like entrepreneurs and lead their music business to success by achieving the goals they set themselves. Here are ten things to do to become a great musopreneur.
1. Ask yourself daily: is what I’m doing […]

Popularity: 39% [?]