Using the web 2.0 social media tool Twitter, I got to meet a young and talented pianist Grace Nikae whose performances are electrifying audiences and whose music is being welcomed all over the world. There are a lot of musicians like that, but what impressed me most is how she is using the internet and social media to […]

Popularity: 30% [?]

Recently, I had the pleasure of putting 10 questions to co-founder and CEO of Nimbit, Patrick Faucher. For those that don’t know about Nimbit, it is what I believe is one of the best technologies in helping independent musicians manage their careers and use an all-in-one technology service to grow their fans list and make more […]

Popularity: 27% [?]

I’m going to be doing an interview with the Nimbit co-founders Patrick Faucher or Phil Antoniades and instead of coming up with all the questions myself, I wanted you to have a chance to ask your thoughts. Nimbit is popular with many musicians I’ve spoken to and I know, for sure, that you will have some questions.
Nimbit’s mission reads, “Our mission […]

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A few weeks ago, I did a quick interview with Lior Shamir, director of We Are Listening (WAL). WAL is a London-based artist development company primarily giving opportunity through songwriting contests and their extensive and experienced list of content judges. Enjoy the interview. 
Kavit: Lior, thanks for doing this short Q&A. Could you share a little about your background […]

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To promote your music, you may want to use press releases as a way to get your music in front of reporters, editors and music writers who will put you in some of their features and give you free publicity.
PR is great because it’s free compared to the thousands of dollars one would pay for […]

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Have you heard of LaunchALabel.com?
Karol Gajda, one of the geniuses behind it is utilising the idea of “ask your fans what music you should create” - an idea I very much subscribe to. If you make music your fans don’t want, you’re not going to get sales.
Let’s analyse.
LaunchALabel.com is looking for 50,000 music fans to donate $25 […]

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Another fan-funded initiative, Slicethepie.com is a website that allows artists to join and raise money from their fans. Here’s what it says on their About page: “How? We turn every music fan into a record label.”
The idea is to tap an artist’s online fan base to generate cash for projects that are going to succeed. And in […]

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It’s been one of the biggest surprises to me in the last 6 months: a lot of musicians who have some good music and are working on their marketing are still living without a decent music website of themselves (apart from MySpace, Facebook, etc)
Listen, if you’re serious about your music and making it a decent career, […]

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Many a time I have talked about a musician I used to coach for his marketing. He was a guy who sold 8000 CDs in 3 weeks. He moved from lack of confidence to being a master in marketing - something he thought as an independent musician he shouldn’t be doing.
He couldn’t have been more […]

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In 2006, I extensively studied record labels and very famous artists to see what works and doesn’t work in their websites. I subscribed to most fan clubs and stayed registered to each one for at least a few months as I saw how they worked and what worked. As it’s the record labels that operate […]

Popularity: 24% [?]