Business expert Guy Kawasaki has a phrase or acronym in his book The Art of The Start called “Weave A MAT” where MAT stands for Milestones, Assumptions and Tasks. 
The idea is to create a system of milestones, assumptions and tasks to keep your music business on course for achieving your target. You want to set milestones […]

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Without vision, it’s difficult to be clear on your future. Many of the independent musicians I’ve had the pleasure of speaking with don’t seem to have any vision. I can usually tell that from their character and attitudes towards their music, or their answer to my question, “Where do you see your music career in […]

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As independent musicians, we’ve got to do a lot of the marketing on our own - that’s in addition to booking gigs, making music, speaking to producers, negotiating deals and much more. The challenge is in staying consistent with all our tasks and doing them as we should be so that the small tasks on […]

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The key to success not just in the music industry but in anything you do is consistency.  Look at another area of your life. How did you achieve a particular goal you set? You stuck at it and did what you needed to do regularly to get there.
If it was passing exams at school, you […]

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One of my business mentors James D. Brausch talks about the 2%er concept a lot. It’s something that has been instilled with me ever since I was a young child.
Stand out. Don’t be like the 98% of people - the rest of the world. Be different. Watch what somebody does and do the complete opposite. The one […]

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Musicians always say they wish they knew some stuff before they set out. Only because they make mistakes and wish they didn’t. If they knew something, they’d be better off. True. But I think mistakes are sometimes worth more. The lessons are invaluable if taken in the right way. Here are ten of mine.
1. Finding […]

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We talk a lot in the music industry about having persistence and going forth with your goals regardless of how many times you’ve fallen down if you really believe in yourself.
Seth Godin posted a couple of days ago about persistence and it struck a chord with me. He says it so simply in just two lines. […]

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This was and is my first business and first love. I have worked long days and nights over the last year and have only in the last year started to share responsibilities and only allow myself to interact with you musicians. I love that part the most. In any case, it wasn’t always like this […]

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The way in which I coach and can be the catalyst to help musicians move towards and achieve their goal is based on what I call the Certainty Philosophy.
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One question I am asked quite a lot is “how is a musician supposed to do their own marketing when they haven’t got enough hours in the day and want to make music?” Although I give a selection of answers to this question when asked, in planning this article, I wanted to put them all […]

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