I get a lot of emails asking about how to get on the radio. Funny, I haven’t yet distilled my ideas and secrets to this anywhere apart from at my once-a-year small group 2-day seminar, Music Success in Action.

But I thought that it’s a topic in demand and so I’m going to give you a few basic tips to get going. Fact is, they may be basic but they work tremendously. Again, it’s all about action. Mark my words. Do what I’m telling you here and you’ll see small changes. Multiple small changes will create a big effect.

And that’s what gets you on the radio. Airplay is one of the best ways to get your music heard because whilst radio broadcasting cannot show the visual vibrancy of your performance, it can promote your music to a wide audience who you would be unlikely to reach using normal avenues.

Although some may say that LUCK plays a role in getting on the radio, a bigger part involves SMART WORK and DETERMINATION. And those musicians and support teams that have that are those which will achieve.

First, you want to research the radio stations in your local area. I’m a huge believer in starting locally then growing nationally. It’s one of the loopholes in my Death of the Music Industry research. When you build a big enough buzz locally, national media starts to notice you automatically and the hard work becomes smart work. When you research local stations, ask yourself if your style of music fits their play list - if not you have little or no chance of it being heard.

Then get acquainted with the presenters. Keep all the information you have in a spreadsheet. Get the name of one or more presenters, their phone number, email address and any other contact details. Email them and break the ice. Tell them about your music. Ask them if they’d like a copy and find out where to send it. The key to success here is in the follow up so remember to get back in touch within 4-5 days, then 8-9 days by email or phone.

Another success trait you must pay close attention to is this: ask them how you can help them, rather than them playing your music. Presenters are busy as it is, they don’t want your extra work. So give them a small hand, help them out and they’ll pay you huge favours in return.

Of course there are other things to think about when sending your music in - the quality of your music, the packaging, the clarity, the marketing on it, and other things. But these are small compared to the way you approach the whole situation.

Be prepared to accept rejection, learn from the event and move forward. It is usually from these situations you come out bigger, better and stronger. You’re ever more ready for radio airplay. Along with radio airplay comes a demand for creating your very own following. It’s important you do this or you will lose the ability to sell hundreds of CDs easily. To do that you’ll want to have all the structures and ways to sell your music in place.

Here’s a guide to help you:-

http://www.innerrhythm.org/special.html 

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