There are many great tools that are free or fairly cheap and allow the musicians full control of their brand and community.

I quickly let him know that he’s thinking from the wrong decade and that he needs to think like he’s the executive of his OWN record label that he signed himself to.

Also, on top of the above blog the musicians that make it these days are the ones that actually produce good music that communicates. So, it’s important to tell up and coming musicians to be the kind of their own castle but never stop making good music ( or giving themselves the time to make great music).

Ah yes! However, there is a very fine line between being innovative and being annoying and unfortunately, too many people in business are unable to differentiate between the two. I

n an effort to be ‘different’ and ‘unique’ and ‘pushing the envelope’ they fail to realize they are perceived as ‘different’ in a negative fashion and ‘aggravating’ rather than ‘unique.’

What’s worse is that these sorts of business people aren’t seen as ‘pushing the envelope’ but rather as ‘abusing potential clients in their market niche.’

The phrase “bigger in order to serve you better” is a fallacy of logic. While I am not advocating that one go smaller in order to succeed, I am strongly underscoring the fact that in order to serve one’s customer base better, bigger isn’t always the way to go if bigger detracts from the quality of the product or service being offered.

Yes, it’s important to communicate often and communicate consistently but what’s more important is communicating value and respect in my opinion. When one communicates value and respect, consistency and connection follow.

What better way to point to an example of this concept than to point to the services and products Kavit is providing to independent recording and performing artists? The communications I receive from Kavit hold great value and I feel that my email address is being respected as well as my intelligence when I receive a notification from Kavit about a new product or a blog entry. What’s more, this is done consistently ergo I look forward to seeing that I have received yet another email from Kavit when one arrives in my inbox.

Elyse Bruce