Comments on: Overdeliver to your music fans http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/ for independent musicians worldwide Tue, 06 Jan 2009 10:23:56 +0000 http://wordpress.org/?v=2.3.2 By: marketing source http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-199 marketing source Wed, 28 May 2008 17:07:49 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-199 <strong>marketing source...</strong> ATTENTION TO ALL EM- PAY MEMBERS. Berikut adalah tipu yang maha besar oleh Seorang Lelaki yang pernah menjual Char Koay Teow di Pulau Pinang. Tak banyak orang biasa atau pon Tan Sri (yang betul bukan STEPENHACOK LEOW-- ini penipu the greatest) yang san... marketing source…

ATTENTION TO ALL EM- PAY MEMBERS. Berikut adalah tipu yang maha besar oleh Seorang Lelaki yang pernah menjual Char Koay Teow di Pulau Pinang. Tak banyak orang biasa atau pon Tan Sri (yang betul bukan STEPENHACOK LEOW– ini penipu the greatest) yang san…

]]> By: Sandra Marlowe http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-169 Sandra Marlowe Mon, 12 May 2008 19:11:40 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-169 I wholeheartedly agree with the personal touch (as much as possible) with fans. After a recent performance, a woman from the audience gave me what I consider the great compliment - she felt like I was speaking personally to her and she was very moved. This, for me, is the beauty at this stage and time in my career . . . opening the space for a timeless moment, a shared "universal" human experience - which is the jumping off point for establishing contact, and building relationship. For me, the best way I can do that is be first engaged intimately with my music, the story of the song, "why am I up here and what am I saying" . . . and then becoming merely a channel for the audience. There are fantastic (automated) ways to continue contact, build fans, etc. via technology today, but your initial best hook is still through live performance. I make a point of connecting in person with as many people as possible after a concert. I send thank you's to fans via email after a performance, with personal notes to some. It's part of the work of hopefully a long and meaningful career. I wholeheartedly agree with the personal touch (as much as possible) with fans. After a recent performance, a woman from the audience gave me what I consider the great compliment - she felt like I was speaking personally to her and she was very moved. This, for me, is the beauty at this stage and time in my career . . . opening the space for a timeless moment, a shared “universal” human experience - which is the jumping off point for establishing contact, and building relationship. For me, the best way I can do that is be first engaged intimately with my music, the story of the song, “why am I up here and what am I saying” . . . and then becoming merely a channel for the audience. There are fantastic (automated) ways to continue contact, build fans, etc. via technology today, but your initial best hook is still through live performance. I make a point of connecting in person with as many people as possible after a concert. I send thank you’s to fans via email after a performance, with personal notes to some. It’s part of the work of hopefully a long and meaningful career.

]]> By: Kath http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-152 Kath Thu, 08 May 2008 06:00:49 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-152 Yep, your audience feel like they know you a lot of the time and so it's important that you acknowledge them and treat them as a 'friend'. It's impossible to do it all the time for everyone, but something I like to try to remember is that if one fan feels dissatisfied/ripped off or that you dismissed them or forgot them, they tell a couple of people and they tell a couple of people....etc..... It puts a bit of pressure on to tell you the truth - especially as your fanbase gets larger and larger - the more automated you can get the better (and that's something I need to learn more about!) I love the 'personal touch' and Gary, you are right about telling stories about your songs. I always like to tell the real story myself, but I guess a bit of "poet's licence" is OK ;) Yep, your audience feel like they know you a lot of the time and so it’s important that you acknowledge them and treat them as a ‘friend’. It’s impossible to do it all the time for everyone, but something I like to try to remember is that if one fan feels dissatisfied/ripped off or that you dismissed them or forgot them, they tell a couple of people and they tell a couple of people….etc…..

It puts a bit of pressure on to tell you the truth - especially as your fanbase gets larger and larger - the more automated you can get the better (and that’s something I need to learn more about!)

I love the ‘personal touch’ and Gary, you are right about telling stories about your songs. I always like to tell the real story myself, but I guess a bit of “poet’s licence” is OK ;)

]]> By: Gary E. Andrews http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-150 Gary E. Andrews Wed, 07 May 2008 23:12:35 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-150 Giving more onstage is good marketing too. Talk to the audience. Show them a little of your persona. Tell a story. You can tell a fictional story about what a song means, or the real story, if you can tell it interestingly. Exaggeration is totally acceptable. Make it interesting. One of the things we find most appealing in others is that they make us laugh. You'll get them to pay attention and they will keep paying attention when you begin to play. If you're comfortable with serious matters, politics, religion, you can talk about that, but be prepared to have people disagree with you, be turned off, and not buy your product. They may even give you bad word-of-mouth advertising. You may only lose a few, or you may lose a lot. The few you lose may have been the most likely to have bought your product. You never know. Before the show, during the show, after the show, you're the salesman. And you are the product. Your courtesy and friendliness are strategic factors in what they think of the service of your live performance, your CD's, t-shirts, caps, pictures. Whatever you're selling. They want a memento, hopefully the music, but maybe more. You may be able to make as much merchandising the other goods as you do playing the music. But even more. They may want a longer-term relationship, an interactive relationship you can set up with email, and snail mail. Give the customer what they want. Listen and make notes about what they say they want, and try to sell or give it to them. Giving more onstage is good marketing too. Talk to the audience. Show them a little of your persona. Tell a story. You can tell a fictional story about what a song means, or the real story, if you can tell it interestingly. Exaggeration is totally acceptable. Make it interesting. One of the things we find most appealing in others is that they make us laugh. You’ll get them to pay attention and they will keep paying attention when you begin to play.
If you’re comfortable with serious matters, politics, religion, you can talk about that, but be prepared to have people disagree with you, be turned off, and not buy your product. They may even give you bad word-of-mouth advertising. You may only lose a few, or you may lose a lot. The few you lose may have been the most likely to have bought your product. You never know.
Before the show, during the show, after the show, you’re the salesman. And you are the product. Your courtesy and friendliness are strategic factors in what they think of the service of your live performance, your CD’s, t-shirts, caps, pictures. Whatever you’re selling. They want a memento, hopefully the music, but maybe more. You may be able to make as much merchandising the other goods as you do playing the music. But even more. They may want a longer-term relationship, an interactive relationship you can set up with email, and snail mail. Give the customer what they want. Listen and make notes about what they say they want, and try to sell or give it to them.

]]> By: Kavit Haria http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-149 Kavit Haria Wed, 07 May 2008 23:08:21 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-149 Dave, you're right. It's important at live shows. The personal touch goes a long way. Dave, you’re right. It’s important at live shows. The personal touch goes a long way.

]]> By: Robert Jacobs http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-148 Robert Jacobs Wed, 07 May 2008 22:44:57 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-148 I think you are spot on with the relationship building idea. As a musician, my greatest joy is being able to share the music I write with other people. It leads to conversations about mutually appreciated artists, writers,painters, whatever. It's that shared feeling, that unstated communication, that lies at the base of music and it's appreciation. I particuliarly like the ideas of being personal and accesible with the folks at your shows and through the blog. I think you are spot on with the relationship building idea. As a musician, my greatest joy is being able to share the music I write with other people. It leads to conversations about mutually appreciated artists, writers,painters, whatever. It’s that shared feeling, that unstated communication, that lies at the base of music and it’s appreciation.

I particuliarly like the ideas of being personal and accesible with the folks at your shows and through the blog.

]]> By: Dave Nachmanoff http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-146 Dave Nachmanoff Tue, 06 May 2008 17:23:57 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-146 This seems to be true at live shows as well. People really seem to enjoy the chance to have something signed and have a little time with the musician they have just heard. I have picks with my website that I give out to anyone who buys CDs or signs up on my email list and again, and people appreciate the free souvenir of the concert. Kavit, you have a good understanding of the need to put oneself in the other's shoes, which seems to be the key to most marketing. Thanks for your useful tips! This seems to be true at live shows as well. People really seem to enjoy the chance to have something signed and have a little time with the musician they have just heard. I have picks with my website that I give out to anyone who buys CDs or signs up on my email list and again, and people appreciate the free souvenir of the concert. Kavit, you have a good understanding of the need to put oneself in the other’s shoes, which seems to be the key to most marketing. Thanks for your useful tips!

]]> By: marti http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-145 marti Tue, 06 May 2008 13:04:54 +0000 http://www.innerrhythm.org/blog/overdeliver-to-your-music-fans/#comment-145 You get what you give. Being an artist is also being a person that most likely has to deal with a lot with the "EGO". His or Her own and other artist. It's easy to think "oh! I've given so much all ready". But one needs to relize that they have a God given Talent.. And just to share that and to be thankful for that.. And the best way I know to realy thank God is to always Thank my Fans and Friends. What goes around does come around marti You get what you give. Being an artist is also being a person that most likely has to deal with a lot with the “EGO”. His or Her own and other artist. It’s easy to think “oh! I’ve given so much all ready”. But one needs to relize that they have a God given Talent.. And just to share that and to be thankful for that..
And the best way I know to realy thank God is to always Thank my Fans and Friends.
What goes around does come around
marti

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