Have you ever been to a gig where the audience are all taking in the energy from the stage and adding to it in a way that enhances the profile of the musician through good reception?

I believe that could happen in two ways regardless of whether you have good or bad music. It’s either down to fluke or the musician is really working on the audience and stage dynamic pretty well.

Most of the time, your audience likes to be involved, instead of just being receptive. They want to take part with you rather than just sit back and listen. They want to be a part of your community rather than just watching the community from the outside.

Can you train your audience? Does your music have the ‘hook’ that the A&R reps talk about in order to pull in crowds and sales? Does your music involve any audience participation in the form of song, dance or movement? If not, can it accommodate that in some way?

Public speaking courses and schools teach audience and stage dynamics as a way of using the platform to gain maximum rapport. It allows you to work different areas of the audience and give them your maximum attention usually all at the same time.

Funny that - you’re looking for attention from your audience just as they’re looking for your attention when on stage. If that connection is lost between you and the audience, they get distracted and don’t follow through. It’s about trust.

If you think about it, it’s really the same thing that happens with e-mail communication through your newsletters or via your blog. If the connection is lost, and you’re not able to regain it, you’ve lost attention. And as I’ve mentioned many times before, Attention is one of our new currencies for success.

Some people don’t believe all the stuff on stage and audience dynamic. Does it really work and is it worth picking up a book and reading about? Let’s discuss.

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